Challenge
Reaching automotive customers in market across streaming TV while measuring attribution effectively both online and offline.
Solution
In order to deliver programmatic media on Amazon Advertising Classic Chevrolet chose Cognitiondigital.io to deliver OTT across Fire TV devices. Cognition’s cross device website attribution enabled Classic to track all website traffic that viewed their TV ad and visited the website.
Results
Amazon OTT and cross device attribution reveals a significantly lower cost per site visit vs YouTube preroll ads.
30 Day Youtube Performance:
$29/site visit
30 Day Cognition Amazon OTT:
$19/site visit
“We eliminated our new car ads and changed to vehicle acquisition for our buying center. As a result, we cut about 42% of total ad spend on new vehicles, transitioned the rest to preowned, and changed messaging to our buying center With low inventory levels, this has certainly helped keep us profitable this year and boosted used car sales, ”
– Eric Hall, Marketing Director @ Classic Chevrolet
“We eliminated our new car ads and changed to vehicle acquisition for our buying center. As a result, we cut about 42% of total ad spend on new vehicles, transitioned the rest to preowned, and changed messaging to our buying center With low inventory levels, this has certainly helped keep us profitable this year and boosted used car sales”
